We are creating a fundamental shift, from passive catalogue to inspiring catalyst

The Natural History Museum has always championed the natural world. And today, over 250 years on, we remain a global source of curiosity, inspiration and joy. We continue to make ground-breaking scientific discoveries. To unlock the mysteries of 80 million specimens. To share their stories with the world.

But in the face of our planetary emergency, we are determined to do more and to go further. To look deeper into our planet’s past and present to help shape a new future. Finding answers in nature, for nature. Encouraging collective exploration, participation and action. Choosing a better tomorrow, together.

Securing our future. It's in our nature. 

A new brand

We have changed our brand to express and activate our vision of a future where both people and the planet thrive. We aim to act as inspiring catalysts for change, engaging advocates for the planet in everything that we do.

The brand expresses the catalyst concept, starting from the logo we kick start change like a ripple effect where the planet perspective is always present. This forms a language that is active, unified and diverse.